If you've heard the rumors about SMS marketing then don't think about spending another penny until you read this! Right now is the perfect time to build a customer list using SMS. Restaurants using text messages for marketing are seeing positive results and loving how inexpensive it is. There is over 95% readership within five minutes when you send text messages which makes SMS an outstanding marketing tool. Compare that to email open rates of less than 5% and you start to see how powerful this is.
Let's talk numbers. Typical responses range between 4% - 13% and when you look at your average sale you realize an exceptional return. If you sent 1,000 messages and 50 people arrived because of that blast, you would see a return of about $1,200 gross. If your average customer spends $24 and profits range around 33% then you're looking at about 400% ROI. Try to get that kind of return from an email blast or a few radio spots.
Turn occasional customers into regulars by integrating text marketing with a loyalty program. Bring them back with time limited offers, customize an offer for your dining category. From fast food to fine dining this works exceptionally well. You could send out coupons, event notices, or specialty items like a rare dish.
With text messaging you can tell a story about your business over as series of messages, blast out special offers, broadcast community news. Your customers will remember you because your message stays on their cell phone. When they are thinking about where to eat your name is in their hand, saved on their phone.
Building a customer list creates a resource you can market to for the life of your business. It helps build good will and increases the number or times people return to eat at your establishment. Text messaging is the number one thing you can do right now to bring more people in the door.
If you are still wondering if this is right for you, many restaurants have found that this strategy produces exceptional results. Here are three samples of recent Restaurant Case Studies.
Give your customers more reasons to return. Text about unique aspects of your place, promote events, broadcast your menu, create awareness, tell stories... all with text messaging.
With delivery rates approaching 100% you have the capacity to send thousands of messages per minute any time of day on our Carrier Grade marketing platform. For example, an offer delivered at 5:00 pm on a Tuesday evening would be seen by your customers as they are getting off work and thinking about where to eat.
Look around your restaurant when you get a minute. One or two customers are either texting or talking on their phones. Imagine how fast you could build a text messages marketing list if your customers had the option to join your SMS list. Fact is people are joining SMS lists all the time right now.
SMS for marketing is an exciting new media! It can grow your business at a comfortable pace. Our service guarantees you avoid the pitfalls and end up with an asset you can depend on for years.
Restaurant SMS marketing is a virtually untapped market, start today and build a loyal following ahead of the competition.
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